I enjoy untangling complex problems and turning them into delightful experiences and scalable systems.

I enjoy untangling complex problems and turning them into delightful experiences and scalable systems.

Problems that I enjoyed untangling

01

Make complexity feel simple

I've dealt with complex local requirements, business logic and product logic. I believe complex systems should never become complex experiences.

02

Design for global, adapt for local

Different markets don't just mean different languages. I enjoy looking for the common ground and uniqueness in user behaviour, cultural differences and needs.

03

Turn solutions into systems

I don't treat a feature as a one-off project. I look for patterns, overlapping systems and opportunities to connect experiences and systems meaningfully.

Interesting problems in the past

How a design side project became a product used across 16 markets

DELIVERY HERO | PLATFORM

Revamped marketing banner design system and created a self-serve tool that produces 70% of live banners across 16 markets today

Banner studio

How a design side project became a product used across 16 markets

DELIVERY HERO | PLATFORM

Revamped marketing banner design system and created a self-serve tool that produces 70% of live banners across 16 markets today

Banner studio

Make a complex financial product feel simple

DELIVERY HERO | FINTECH

Drove ~3% uplift in GMV and ~4% increase in order frequency through Postpaid

Postpaid screens in the foodpanda app showing credit limit, bills and repayment

Make a complex financial product feel simple

DELIVERY HERO | FINTECH

Drove ~3% uplift in GMV and ~4% increase in order frequency through Postpaid

Postpaid screens in the foodpanda app showing credit limit, bills and repayment

Make a complex financial product feel simple

DELIVERY HERO | FINTECH

Drove ~3% uplift in GMV and ~4% increase in order frequency through Postpaid

Postpaid screens in the foodpanda app showing credit limit, bills and repayment

Reduce order cancellation

CAROUSELL | BUYER PROTECTION

Lowered order cancellation from 23%→11%

Carousell listing screens with the 'Buy' button and Buyer Protection

Reduce order cancellation

CAROUSELL | BUYER PROTECTION

Lowered order cancellation from 23%→11%

Carousell listing screens with the 'Buy' button and Buyer Protection

Reduce order cancellation

CAROUSELL | BUYER PROTECTION

Lowered order cancellation from 23%→11%

Carousell listing screens with the 'Buy' button and Buyer Protection

What it’s like to collaborate with me

Building good relationships is as important as building good products

"In almost all your projects, you adopt a user-first mindset and start with the ideal user experience. Even if some details are scoped out due to engineering constraints, we have a plan for future iterations. Mich has demonstrated the ability to develop a design blueprint for a program like InstantBuy previously, thinking about the user experiences for sellers and buyers across multiple touchpoints and managing multiple design projects at the same time. She is also skilled in research, often doing it independently to uncover the user's pain points. This allowed her to develop a clear vision for recommerce, and the individual touchpoints like Deal Methods, Checkout, etc."

Keith Oh

Head of Product Design

"I worked with Mich during our time at Carousell Group, leading the launch of the transactional marketplace program which served as the backbone of the platform's future vision. I found Mich to be an exceptional product designer and thought partner for product managers. She has strong design expertise paired with strong first-principles thinking and a data-driven mindset, which I find quite rare among design talent. In terms of collaboration, she always holds a high bar and never settles for less. She doesn't just take assumptions at face value or design based on what she thinks might work. She challenges weak product decisions, asks the right questions and, when needed, goes out to speak with users directly to understand the problem better. She believes that we should validate our thinking throughout the process, rather than wait until the product is fully built. As a result, the team never delivers slop ;) I would be very happy to work with her again in the future, and would recommend anyone to have her on their team to bring out the best in their product!"

Reginald Evan Lindungan

Senior Product Manager

"I was privileged to work with Michelle on two design projects, she drives and put in tremendous quality deliverables end-to-end with every single feature being thought through carefully and designed into pixel-perfect details. A humble individual with so much positive energy around her, Michelle is supremely organized, critical mission-focused and able to deliver under tight timeline. She keeps her client informed about the timeline and progress. She always advocates constructive conversations and she is quick to spot design-engineering gap, addressing it with alternative approach and actionable plan. It's my honor working with an award-winning designer, she definitely possesses the right attitude and aptitude to go beyond her current capacity and I truly believe she can bring her talents and achievements to greater height!"

Yen Pei Tay

Founder of Simplify

Since you've made it this far, how about taking a closer look?

All projects

Experiences and workflows

About Me

My background & creative journey