My experiences
experiences
Professional experience that defines my approach.
Reaching millions of users through my designs
Jun 2024 – Present
Senior Product Designer
Delivery Hero, Singapore
Led fintech design, including a 0→1 BNPL product; now leading the incentives experience
Unified 3 siloed brand teams (foodpanda, foodora, yemeksepeti) under one set of in-app brand and CRM design systems. Designed Banner Studio, a self-serve tool for local marketers to create banners, which cut regional designers' workload and is now used to create 70%+ of live banners across 16 markets.
Jun 2024 – Present
Senior Product Designer
Delivery Hero, Singapore
Led fintech design, including a 0→1 BNPL product; now leading the incentives experience
Unified 3 siloed brand teams (foodpanda, foodora, yemeksepeti) under one set of in-app brand and CRM design systems. Designed Banner Studio, a self-serve tool for local marketers to create banners, which cut regional designers' workload and is now used to create 70%+ of live banners across 16 markets.
Jun 2024 – Present
Senior Product Designer
Delivery Hero, Singapore
Led fintech design, including a 0→1 BNPL product; now leading the incentives experience
Unified 3 siloed brand teams (foodpanda, foodora, yemeksepeti) under one set of in-app brand and CRM design systems. Designed Banner Studio, a self-serve tool for local marketers to create banners, which cut regional designers' workload and is now used to create 70%+ of live banners across 16 markets.
Apr 2023 – Jun 2024
Lead Product Designer
Carousell, Singapore
Led Buyer Protection, Carousell’s escrow payment service, across multiple regions, covering both the buyer and seller experience.
Established the design foundations for Carousell Certified across multiple regions.
Designed a central delivery-management UX for sellers to manage delivery preferences, scaling across logistics providers in APAC markets.
Led payment integration, localized logistics, and fulfillment tracking end to end.
Nov 2019 – Oct 2020
Interaction Designer
Accenture, Malaysia
Oct 2020 – Apr 2023
Senior Product Designer
Carousell, Singapore
Increased first-time buyers (+10%) by designing an on-platform payment experience integrated with local payment methods.
Grew visitors from sharing by 50% by redesigning Carousell’s social sharing experience.
Enabled sellers to verify their identity and withdraw earnings by designing an end-to-end KYC flow, balancing compliance requirements with a low-friction flow.
Uncovered user pain points and shaped product direction by planning, running, and synthesizing UX research across APAC markets, including sessions moderated in English, Mandarin and Cantonese.
Dec 2017 – Nov 2019
UI/UX Designer
Boost E-wallet, Malaysia
Jul 2016 - Mar 2017
Multimedia specialist
Helio Media, Malaysia
UI/UX Designer
Freelance
2017-2020
Nov 2019 – Oct 2020
Interaction Designer
Accenture, Malaysia
Dec 2017 – Nov 2019
UI/UX Designer
Boost E-wallet, Malaysia
Delivered core features including a home screen revamp, merchant catalogs, integrated utility bill payments, parking systems, and localized gamification loyalty campaigns.
Built and maintained the first version of the Boost Design System.
Apr 2023 – Jun 2024
Lead Product Designer
Carousell, Singapore
Led Buyer Protection, Carousell’s escrow payment service, across multiple regions, covering both the buyer and seller experience.
Established the design foundations for Carousell Certified across multiple regions.
Designed a central delivery-management UX for sellers to manage delivery preferences, scaling across logistics providers in APAC markets.
Led payment integration, localized logistics, and fulfillment tracking end to end.
Jul 2016 - Mar 2017
Multimedia specialist
Helio Media, Malaysia
UI/UX Designer
Freelance
2017-2020
Dec 2017 – Nov 2019
UI/UX Designer
Boost E-wallet, Malaysia


Mich here!
Running on coffee and thinking about how to elevate function with delight, how to tell better stories, and how to empower others with design.

Mich here!
Running on coffee and thinking about how to elevate function with delight, how to tell better stories, and how to empower others with design.
experiences
Reaching millions of users through my designs
Jun 2024 – Present
Senior Product Designer
Delivery Hero, Singapore
Led fintech design, including a 0→1 BNPL product; now leading the incentives experience and migration to global incentive tool.
Unified 3 siloed brand teams (foodpanda, foodora, yemeksepeti) under one set of in-app brand and CRM design systems. Designed Banner Studio, a self-serve tool for local marketers to create banners, which cut regional designers' workload and is now used to create 70%+ of live banners across 16 markets.
Apr 2023 – Jun 2024
Lead Product Designer
Carousell, Singapore
Led Buyer Protection, Carousell’s escrow payment service, across multiple regions, covering both the buyer and seller experience.
Established the design foundations for Carousell Certified across multiple regions.
Designed a central delivery-management UX for sellers to manage delivery preferences, scaling across logistics providers in APAC markets.
Led payment integration, localized logistics, and fulfillment tracking end to end.
Oct 2020 – Apr 2023
Senior Product Designer
Carousell, Singapore
Increased first-time buyers (+10%) by designing an on-platform payment experience integrated with local payment methods.
Grew visitors from sharing by 50% by redesigning Carousell’s social sharing experience.
Enabled sellers to verify their identity and withdraw earnings by designing an end-to-end KYC flow, balancing compliance requirements with a low-friction flow.
Uncovered user pain points and shaped product direction by planning, running, and synthesizing UX research across APAC markets, including sessions moderated in English, Mandarin and Cantonese.
Nov 2019 – Oct 2020
Interactive Designer
Accenture, Malaysia
Dec 2017 – Nov 2019
UI/UX Designer
Boost E-wallet, Malaysia
UI/UX Designer
Freelance
2017-2020
Jul 2016 - Mar 2017
Multimedia specialist
Helio Media, Malaysia
What it’s like to collaborate with me
Building good relationships is as important as building good products
"In almost all your projects, you adopt a user-first mindset and start with the ideal user experience. Even if some details are scoped out due to engineering constraints, we have a plan for future iterations. Mich has demonstrated the ability to develop a design blueprint for a program like InstantBuy previously, thinking about the user experiences for sellers and buyers across multiple touchpoints and managing multiple design projects at the same time. She is also skilled in research, often doing it independently to uncover the user's pain points. This allowed her to develop a clear vision for recommerce, and the individual touchpoints like Deal Methods, Checkout, etc."
Keith Oh
Head of Product Design
"I worked with Mich during our time at Carousell Group, leading the launch of the transactional marketplace program which served as the backbone of the platform's future vision. I found Mich to be an exceptional product designer and thought partner for product managers. She has strong design expertise paired with strong first-principles thinking and a data-driven mindset, which I find quite rare among design talent. In terms of collaboration, she always holds a high bar and never settles for less. She doesn't just take assumptions at face value or design based on what she thinks might work. She challenges weak product decisions, asks the right questions and, when needed, goes out to speak with users directly to understand the problem better. She believes that we should validate our thinking throughout the process, rather than wait until the product is fully built. As a result, the team never delivers slop ;) I would be very happy to work with her again in the future, and would recommend anyone to have her on their team to bring out the best in their product!"
Reginald Evan Lindungan
Senior Product Manager
"I was privileged to work with Michelle on two design projects, she drives and put in tremendous quality deliverables end-to-end with every single feature being thought through carefully and designed into pixel-perfect details. A humble individual with so much positive energy around her, Michelle is supremely organized, critical mission-focused and able to deliver under tight timeline. She keeps her client informed about the timeline and progress. She always advocates constructive conversations and she is quick to spot design-engineering gap, addressing it with alternative approach and actionable plan. It's my honor working with an award-winning designer, she definitely possesses the right attitude and aptitude to go beyond her current capacity and I truly believe she can bring her talents and achievements to greater height!"
Yen Pei Tay
Founder of Simplify
I believe we rise by lifting others
For the past 2 years, I’ve mentored early-career product designers through ADPList
1510
Minutes
12
Countries
45
Sessions
Mich is a kind and super approachable mentor. I really appreciate how she always comes prepared by reading through session requests and sending helpful resources beforehand. She also has the habit of taking structured notes ready for feedback, pointing out where I can level up my work, which also help end the session neatly with suggested action items. I’m looking forward to learning more from her in the future :)
Thao Le 🇻🇳
Product Designer at ShopBack



I create arts
Calligraphy
Latte art













I create arts
Calligraphy
Latte art













What it’s like to collaborate with me
Building good relationships is as important as building good products
"I’d want to nominate and give appreciation kudos to Mich Oui, which have been very relentlessly resourceful in leading the discovery for our Delivery Vision project. This is a complex cross-domain projects which will enable Carousell to offer a convenient delivery services in the upcoming year, and critical to support Carousell 2.0 vision. She put a lot of though and despite all the technical complexities and challenges, she remains firm in ensuring what we are building are something human."
"I was privileged to work with Michelle on two design projects, she drives and put in tremendous quality deliverables end-to-end with every single feature being thought through carefully and designed into pixel-perfect details. A humble individual with so much positive energy around her, Michelle is supremely organized, critical mission-focused and able to deliver under tight timeline. She keeps her client informed about the timeline and progress. She always advocates constructive conversations and she is quick to spot design-engineering gap, addressing it with alternative approach and actionable plan. It's my honor working with an award-winning designer, she definitely possesses the right attitude and aptitude to go beyond her current capacity and I truly believe she can bring her talents and achievements to greater height!"
"I worked with Mich during our time at Carousell Group, leading the launch of the transactional marketplace program which served as the backbone of the platform's future vision. I found Mich to be an exceptional product designer and thought partner for product managers. She has strong design expertise paired with strong first-principles thinking and a data-driven mindset, which I find quite rare among design talent. In terms of collaboration, she always holds a high bar and never settles for less. She doesn't just take assumptions at face value or design based on what she thinks might work. She challenges weak product decisions, asks the right questions and, when needed, goes out to speak with users directly to understand the problem better. She believes that we should validate our thinking throughout the process, rather than wait until the product is fully built. As a result, the team never delivers slop ;) I would be very happy to work with her again in the future, and would recommend anyone to have her on their team to bring out the best in their product!"
Reginald Evan Lindungan
Yen Pei Tay
Senior Product Manager
Founder of Simplify
"I worked with Mich during our time at Carousell Group, leading the launch of the transactional marketplace program which served as the backbone of the platform's future vision. I found Mich to be an exceptional product designer and thought partner for product managers. She has strong design expertise paired with strong first-principles thinking and a data-driven mindset, which I find quite rare among design talent. In terms of collaboration, she always holds a high bar and never settles for less. She doesn't just take assumptions at face value or design based on what she thinks might work. She challenges weak product decisions, asks the right questions and, when needed, goes out to speak with users directly to understand the problem better. She believes that we should validate our thinking throughout the process, rather than wait until the product is fully built. As a result, the team never delivers slop ;) I would be very happy to work with her again in the future, and would recommend anyone to have her on their team to bring out the best in their product!"
Reginald Evan Lindungan
Senior Product Manager
"In almost all your projects, you adopt a user-first mindset and start with the ideal user experience. Even if some details are scoped out due to engineering constraints, we have a plan for future iterations. Mich has demonstrated the ability to develop a design blueprint for a program like InstantBuy previously, thinking about the user experiences for sellers and buyers across multiple touchpoints and managing multiple design projects at the same time. She is also skilled in research, often doing it independently to uncover the user's pain points. This allowed her to develop a clear vision for recommerce, and the individual touchpoints like Deal Methods, Checkout, etc. "
Reginald Evan Lindungan
Keith Oh
Senior Product Manager
Head of Product Design
"I was privileged to work with Michelle on two design projects, she drives and put in tremendous quality deliverables end-to-end with every single feature being thought through carefully and designed into pixel-perfect details. A humble individual with so much positive energy around her, Michelle is supremely organized, critical mission-focused and able to deliver under tight timeline. She keeps her client informed about the timeline and progress. She always advocates constructive conversations and she is quick to spot design-engineering gap, addressing it with alternative approach and actionable plan. It's my honor working with an award-winning designer, she definitely possesses the right attitude and aptitude to go beyond her current capacity and I truly believe she can bring her talents and achievements to greater height!"
Reginald Evan Lindungan
Yen Pei Tay
Senior Product Manager
Founder of Simplify











